July 18, 2024 · 12 min read
Hey there! So, after a break from work-work this summer, I'm more excited than ever to dive back into startups and pursue something amazing. This post is my way of putting out there what I can do and what I'm looking for next. Here's hoping it connects me to something incredible.
I've always pondered the direction of my career. I work in technology and I truly enjoy the skills I get to pick up, but I've also always felt it's a future-proof and worry-free path (yes, even "now with AI"). The global events of the past 4 years have nudged me to recalibrate and not just look at what's fun to pursue but also to take into account what is critical to work on.
And so ever since I left Sounder in July of 2023 I've taken a step back and wanted to figure out what's next. I took a week of vacation first but found myself back in my office really quickly, and, without the need for deadlines, tried to see where my interests would naturally take me. I've spent the time since then finally reading books and doing courses that I kept putting off because I was always "too busy" to focus on it while at my previous job. I kept ending up in certain areas. I'd attend meetups to learn more, I'd volunteer and attend demonstrations. These areas that kept getting back to me are all related to sustainability, specifically those related to health and/or climate.
Health, in the broadest sense of the word, because I don’t think we’re doing well as a society (here in the Netherlands, but also on a larger scale). While we know that we crave a sense of community and belonging, we end up becoming evermore individualistic and lonely instead; while we're aware of the long-term benefits it gives to eat well, we are eating ourselves to incredibly dangerous proportions (and I don’t think Wegovy/Ozempic is the sane solution to that) and our population is aging faster than our birth rates are rising, meaning none of the genuine good health-care systems we have in place right now, are sure to be there when my -and later- generation(s) need it themselves later on.
Climate, because our planet is past a tipping point and we need to deal with this during our lifetime now, we can't move it further down the road any longer. Our individual efforts are great, but 'just' going vegetarian and simmering down our consumerism isn't going to fix this. We need an industry push to hold corporations accountable for more eco-friendly practices and help small businesses and individuals live more sustainably.
For a long time, I thought that I was only one simple person and there are huge systems in place that should figure these things out, so what can a Designer really do? But, really, the thing that makes me most passionate about my career is that as a digital product designer, we get to single-handedly make it possible to achieve huge shifts in user behavior. Both these fields in sustainability require this and if I can play but a tiny part in that huge shift we’re going to have to make, that feels like something worthwhile to spend my next 10 years or so on.
The strongest skills I have are my work ethic and curiosity for things I have no idea about. I think of myself as a generalist in all facets that touch digital product design but with a specialization in user experience. Specifically, I excel at getting into the mindset of the user and staying one step ahead. This ensures what is good for the user ultimately benefits the business as well. Additionally, I am happy to dabble in front-end code, marketing, and business thinking.
I'm also best suited to work at early-stage startups. They tend to let you wear multiple hats (even though that's out of necessity) which lets me thrive. I deeply prefer working with a small group of as-passionate people who are all driven by the mission and are able to boost each other. I truly enjoy the experience of being *so* focused on a thing, trying things out and pivoting to the next thing when it doesn't have the intended results.
Ultimately, I find it very important to not be bothered by hierarchy within teams and to always be able to pitch in my thoughts where applicable (you can ignore those if they are dumb). I've found that only early stage businesses really let you do this, however, if the perfect role comes along at a bigger stage company where I have these freedoms, I'll be fine too!
As I consider myself a lifelong student, I'm currently geeking out on AR/VR technologies in my free time in anticipation of all the awesome experiences Vision Pro can bring (especially in health care, architecture, and construction). If your company is exploring these technologies as well, that would be a huge bonus!
Because I simply refuse to force you to read pages of case studies, here is a short summary of things I've worked on in my past 4 years. I'll happily share more details a call or in-person.
Thank you for getting all the way here. I hope I was able to convey who I am and what I am looking for. I'm looking to start a new role from September 2024 (in-person or remote — and I don't mind extended travel periods to make it work!), But I have wiggle room if the right opportunity comes along.
I'll be available for freelance gigs and consulting while I'll be building my own silly ideas in the meantime. If you have the golden tip that leads me to my next venture, I'll gladly donate $100 to a charity of your choice.
Thanks for getting all this way! I'll update my portfolio soon with more projects, case studies and (hopefully) will start writing out my thoughts related to product design, technology and business. If you'd like to stay updated on this then please leave your email below. If you want to reach me directly I'm always happy to connect via Email, Twitter (Nay, X), LinkedIn (blergh) or you can schedule a call.